Experiential Marketing Manager

 About Atomo

Atomo is a cutting-edge, Seattle-based, food-tech startup confronting the climate crisis by reinventing coffee for tomorrow. Founded in 2019, with offices in the heart of Seattle, Atomo is a place for innovative, creative, committed people to come together, learn from one another and leave this planet better than we found it. We have already reverse-engineered the coffee bean—producing outstanding cold brew coffee with over 90% reduction in both water and carbon footprints—and have even bigger plans for the future. Join us to help shape the future of coffee!

Core Values

At Atomo we believe that everyone has a critical role to play in how we change the future. We believe in Empowering Innovation through continuous learning while also honoring coffee traditions. We believe in being Stewards of the Planet by leading through example in everything we do and putting the planet over profits. We believe in Building Community by fostering an environment of psychological safety and always striving for a team of “we”. And we are committed to delivering an exceptional product and experience, every single time.

Job Description:

Atomo Coffee is currently seeking a seasoned Experiential Marketing Manager to build and execute live sampling and engagement experiences designed to build brand / product awareness and excitement. In this role, you will lead the design and execution of experiential programing. Successful candidates will have experience in concept, design, vendor selection / management, field rep recruiting / management, mobile tour / event and retail sampling for CPG companies or agencies (preferred). 

You are a self-starter, team builder with high energy.  You are highly efficient, understanding the importance and excitement of working in a start-up environment, which includes wearing many hats, being flexible with timelines and direction, and having many opportunities for growth within the organization. 

The Experiential Marketing Manager is a pivotal role to ensure successful brand engagement with consumers, media, and trade. This role will report to the Brand Director and work closely with ecommerce, brand, and sales teams.

What You’ll Do:

• Partner with agency of record to design experiential concept and design.

• Identify Objectives and Key Results for program design.

• Work with your existing network of fabricators, talent agencies, to scope and build mobile tour assets. 

• Prepare mobile marketing and sampling plan utilizing data to determine opportunities for engagement and sampling with target demographic.

• Build and manage local / national execution team.

• Manage events and/or mobile tour.

• Collect content and key insights for brand, marketing, and sales organization.

• Provide quantitative and qualitative analysis as necessary. 

Skills and Qualifications:

• Strong written and verbal communication skills, with the ability to build relationships on behalf of the brand from general consumer to C-suite.

• Bachelor’s degree in Marketing, Communication

• 5+ years of experiential marketing mobile tour management experience

• 5+ years of recruiting / hiring and team leadership experience

• Network of fabrication and asset vendors

• Advanced PowerPoint/Keynote, dMS Excel/Google Sheet skills 

• Excellent written and oral communication skills 

• Proficient with SalesForce or similar CRM platforms 

Additional Details:

Pay Range: DOE $90-100k + Equity

Benefits: Generous PTO, Holidays, Medical-, Dental-, Vision- and Life- Insurance. Personal + Professional Development Program.