Customer Marketing Manager (Fixed Term)

We’re making zero carbon happen

We’re OVO Group, a big family of companies united by a single vision: to get to zero carbon, fast. 

We call this Plan Zero – and it shows how we’ll be fighting the climate crisis and transforming the way people use energy over the next decade. To do this, we need the sharpest minds. Are you up for the challenge?

Do great green things with OVO Energy

So much has changed since we launched in 2009.  Our goal remains the same though: make energy cheaper, greener, and simpler. Just as it was on day one.

Everyone belongs at OVO

Our aim is to build a diverse and inclusive movement: teams of brilliant people, with unique talents, skills, passions, and experiences. 

We encourage everyone to join us, whatever your gender identity, race, ethnicity, sexual orientation, age, life experience, or background. So please come as you are – we can’t wait to meet you.

Where in the world of OVO will I be working?

This role is a Maternity cover on a Fixed Term basis, expected to end March 2023. 

As OVO moves closer to 5m customers, our Lifetime Value team (LTV) is responsible for ensuring we improve our relationships with customers. This is core to OVO’s ambition to be Britain’s decarbonisation partner - helping us better understand our customers and support real time interaction management to strengthen the value of our relationship. LTV helps communicate and engage with our existing customer base through crafting to suit our members needs using personalised, relevant and timely communications, underpinned by Customer Strategies. This central role reports to the Head of Lifetime Value and will take the lead on development of Customer Strategies with the team to support company objectives.

What will I be doing?

You will build and deliver activity that supports the business objectives. Your approach will be data driven and aligned with other areas of the business. You will focus on the outputs that are measurable and drive business performance. These outputs will include development of customer and contact strategies. You will be responsible for development and execution of the CRM campaigns.

Key responsibilities include:
● Build insight driven Customer and Contact Strategies to support business objectives ensuring each strategy has clear and SMART objectives along with a business case for activity
● Work with wider Growth and Channel owners to align to Customer Strategy
● Write outstanding creative briefs to deliver performance driven communications for email and direct mail
● Handle the delivery process for your campaigns
● Working with Reporting & Analytics to deliver forecasts for activity
● Measure weekly performance of activity
● Budget Management: PO’s, budget tracker, forecast
● Develop statistically valid tests based on proposed hypothesis 

Is this the job for me?

● Proven experience on CRM and development of developing Marketing Plans
● Experience in execution of email and direct mail campaigns
● Proficient in forecasting of campaigns and ability to develop business case for proposed strategies
● Ability to develop data driven customer contact strategies
● Thrive in a performance marketing environment
● Be a self starter who can take action to deliver against a clear objective
● Willing to step outside of your comfort zone

Brilliant benefits for a world-changing team

Our people are at the heart of Plan Zero. That’s why we offer plenty of green benefits and progressive policies to make you feel at home.

For starters, you’ll get 34 days of holiday (including bank holidays).

Then there’s Flex Pay. It’s an extra 9% of your salary on top of your core pay to use as you like. You can take it as cash, add to your pension, or choose to spend it on a huge range of flex benefits.

Here’s a taster of what’s on offer:

For your health
With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more

For your wellbeing
With gym membership, gadget, travel and cyber insurance, workplace ISA, will writing services, DNA testing, dental insurance, and more

For your lifestyle
With extra holiday buying, discount dining, culture cards, tech loans, and supporting your favourite charities with give-as-you-earn donations

For your home 
Get up to £300 off any OVO Energy plan (when you pay by Direct Debit), plus personal carbon offsetting and great discounts on smart thermostats and EV chargers

For your commute
Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans 

Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

Oh, and one last thing...

We’d be thrilled if you tick off all our boxes yet we also believe it’s just as important we tick off all of yours. And if you think you have most of what we’re looking for but not every single thing, go ahead and hit apply. We’d still love to hear from you!