VP of Marketing

Join us on the journey to get to net zero
At Carbon Direct, we dedicate our scientific, software, and business expertise to empower organizations around the world to take climate action.
Our MissionEnable organizations to reduce, remove, and utilize their emissions with carbon scienceWe are a purpose-driven carbon management firm dedicated to helping organizations around the world reach their climate goals. We make carbon science accessible and actionable with our end-to-end platform.
Global citizens with global impactWhether a scientist, developer, or carbon markets expert, we are united by our mission to take climate action now. We are experts in our fields and we act with confidence. Located across 4 countries and 10+ states in the U.S., we offer both remote-friendly work options and dynamic, in-person experiences with offices located in Seattle, WA and Oakland, CA.
Diverse backgrounds bring diverse perspectivesWe recognize that teams with diverse backgrounds and different experiences are powerful. Bringing together a variety of perspectives only enhances how we can effectively address the climate crisis. Together, we are creating an environment where everyone is celebrated and anyone can succeed.

As we continue to grow as an organization, we’re looking for an experienced and versatile marketer to become our VP of Marketing and lead the marketing team. This person will play a critical role in defining and messaging the future of Carbon Direct, and work with their team to bring that vision to life across brand, product, and content marketing. The role is focused on brand and customer/industry education to start, with increasing performance aspects over time. We are looking for somebody who is hyper-motivated by our climate mission, and who leverages data to drive results. This person will work in close partnership with our sales and software organizations, and must have proven experience improving those collaborations.

Core Responsibilities include

• Own and develop annual marketing plans for Carbon Direct, including goals, strategy, & budget. Secure buy-in from leadership and board
• Manage PR function and build drumbeat for key messages
• Further establish Carbon Direct as a thought leader in the carbon management space
• Build and activate differentiated marketing strategies and tactics, primarily leveraging internal resources
• Grow, manage, and coach a high-performing marketing team that is passionate about quality carbon management
• Drive the implementation of marketing campaigns that meet core business objectives, mobilize key messages, and be willing to test and iterate based on performance
• Work closely with the Sales and Software teams to achieve cross-functional goals
• Establish brand standards and ensure compliance across all channels

Qualifications

• Substantial marketing experience, working as a Director of Marketing or above, with multiple years of working on environment, climate, and/or technology
• Experience navigating the growth and evolution of a fast-moving startup 
• Strong executive presence, management, and communication skills
• Proven ability to lead and scale high performing teams
• Experience in developing a distinctive brand and articulating that brand to internal and external audiences
• Highly organized and energetic with the ability to effectively serve multiple stakeholders
• Affinity for data, measurement, and performance-based frameworksIs purpose-driven and determined to address the climate crisis with science

Compensation: $180,000-$240,000*range covers multiple levels, as determined throughout the course of the interview process
Benefits
While we love our work, our lives aren’t defined by it. At Carbon Direct, we offer a robust benefits package that considers the whole person, their partners, and their families – and we’re always looking to improve.
Our U.S. benefits* include:Comprehensive nationwide medical, dental, and vision coverage. See a preview of our coverage here.20 days of paid time off and 11 company-wide holidays16 weeks of paid parental and family leaveRemote-friendly work culture with annual company-wide retreatsReimbursement for your work-from-home setup
*These benefits apply to U.S.-based employees only. Employees outside of the U.S. receive benefits that vary by country. To learn more, contact people@carbon-direct.com.
Equal Opportunity Employer
Diverse perspectives and experience enhance the way Carbon Direct selects and approaches the climate crisis, as well as the creativity and applicability of Carbon Direct's advisory and investment work.
Carbon Direct is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. We adhere rigorously to our equal employment opportunity policies in connection with all employment decisions, including hiring, compensation and promotion.