Marketing Generalist

  • Culdesac
  • Remote (Remote, In Person (Tempe))
  • Aug 06, 2022
Full time role Marketing Communications

Job Description

Who We Are
Culdesac is a real estate and technology startup that builds cities for people, not cars. Our goal is to create the first car-free city in the US. We started by creating the first car-free neighborhood built from scratch in the US - Culdesac Tempe, a $170 million mixed-use neighborhood development for 1,000 residents opening in 2022. The neighborhood covers 17 acres and features 55% open space, shared courtyards, and abundant bookable spaces. Culdesac is the co-developer and tech-enabled property manager.
Read more about our vision, our product, and how we are changing how people live, work, and move:
Introducing Culdesac: Building car-free neighborhoods from scratch by Ryan Johnson (CEO & Founder)The Capital of Sprawl Gets a Radically Car-Free Neighborhood by The New York TimesPaying Rent Will Get You Wheels in New Car-Free Complex by BloombergNew Arizona Development Bans Residents From Bringing Cars - WSJ by Wall Street Journal11 rules for buying an ebike. Ebikes are about to change the world. By Ryan Johnson (CEO & Founder)
We’re headquartered in Tempe, AZ and were founded in 2018. CEO Ryan Johnson was previously on the founding team of Opendoor. We raised $30M Series A in January 2022. Our investors include top VCs like Khosla Ventures, Zigg Capital, Initialized Capital, and Y Combinator.

The Role
Culdesac is growing our team and looking for a Marketing Generalist at Culdesac to help with our mission.
As a Marketing Generalist at Culdesac, you will be an integral part of leading our marketing strategy and increasing national brand awareness of Culdesac. You will lead projects across multiple surface areas, including data and analytics, marketing across our locations, and content creation. You’ll help our marketing team to design and execute campaigns to increase engagement, inform and educate our customers. You will be part of a company that uses our diverse skills to create beautiful harmony between tech, real estate, and mobility.

The Requirements
While our role description represents what we are ideally looking for, we encourage you to apply even if your resume includes strengths and experiences that don’t match everything listed here.
Experience working on marketing projects in a nimble environment. Your experience includes relentless focus on getting the job done and being intrinsically motivated by quality work and collaboration. You have experience working across multiple projects simultaneously. This is more important to us than a specific # of years of experience, but we expect most marketing generalists to have at least a year in the industry to gain this experience.
Experience with data analysis, ideally from the web and social media. You are someone who is eager to understand where views are coming from and why.
Passion for being highly creative while also being process-driven and relying on data to make decisions.You are someone who enjoys research and writing.
Prioritize and practice a lifestyle leveraging public transportation, micromobility, and other alternatives to private cars.

We're headquartered in Tempe, AZ, with our office located in the heart of downtown Tempe. We encourage employees to work in our beautiful Tempe office and offer relocation assistance to those who’d like to move to Tempe. We also have remote positions, and we work hard to create a first-class, remote-friendly environment.

Benefits & Perks
🏥 Benefits Package - Includes options for medical, dental, and vision.🥚 Family Planning Benefits🐣 Parental Leave - Up to 12 weeks paid time off for qualifying events.🏦 401K Savings🖥️ Work From Home Stipend - Up to $500 for equipment paid by the company.🌎 Co-Working Stipend - $100 per month paid by Culdesac for space intended for work productivity directly related to Culdesac business (e.g., co-working space pass for the day). Remote employees only.🚲 Mobility Stipend - Up to $500 to invest in employee micro-mobility setup (e.g., e-bike, e-scooter, micro-mobility accessories).🛴 Car-Free Commuter Benefit - $400 per month paid by Culdesac. Tempe employees only.

Our Values
As sprawl became commonplace in our cities, we felt less connected to each other. We normalized hour-long commutes, even as private vehicle ownership became the largest source of carbon emission pollution. Our cities blend technology, real estate, and culture to reimagine our daily lives. Come help us make our residents happier, healthier, and more productive in the years they spend with us and the moments they spend together.
At Culdesac, we:
Work as a teamBe inclusive, drawing on the strengths of people who bring a different perspective.Find ways to work together that overcome disciplinary and geographic separations.
Ship, including the last 10%Be output oriented. Ship.Our mission weaves us deep into people's lives. Respect that trusted relationship by seeing your work through to the end, including the last 10%.
Embrace the full stackWe have a competitive advantage in operationally complex, capital-intensive work.Tackling all the layers in the stack gives us an opportunity to deliver an exceptional user experience.Always remember Rule #0: learn from those who have done it before.
Ask people for feedbackOnly users know if we’re creating value for them.We get better by observing behavior and asking others how we can improve.Respect the limits of what we can know and plan. In the complex organism of a city, emergent behavior rules.
Design for humansThe messiness of human preferences and decision making is the rich soil where our product grows.Human paradoxes and contradictions are our opportunity to create joy.

Next Steps
If you think Culdesac might be a good fit, we encourage you to apply! You have nothing to lose, and we'll respond to you within a week. If we move forward, here's our typical process:
1. A 30-minute video call with our Marketing Operations Leader to understand your high-level background and cover logistics & expectations.3. A 30- minute video call with a Marketing Leader to review scenario questions.4. A 45-minute video call with our COO overviewing how you would fit in Culdesac’s mission, vision, and culture.
At each step, we leave time for you to ask us questions. We look forward to hearing from you!

Culdesac is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Organization Type


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Buildings & Cities, Buildings

Drawdown solutions

Walkable Cities