Strategic Marketing Manager

PLEASE NOTE: Aeroseal requires all employees to be fully vaccinated for COVID-19, unless protected by religious or medical exemption. This position is on-site in Miamisburg, Ohio.

Aeroseal Needs a Strategic Marketing Manager!

Aeroseal’s climate technology is used by hundreds of contractors across the globe to help make buildings more energy efficient. Our mission is to reduce carbon emissions from buildings by 1 gigaton each year. To do that our constant focus is advancing our technology, testing and learning to find new ways to reach this urgent goal. It’s why we need experienced, passionate people to join our cause.

Our employees and company leadership are building a world-class culture together in which every team member can thrive professionally and personally. This collaborative approach is having an impact. We recently earned the Great Place to Work® certification based on feedback from our employees.

Interested in joining the cause and becoming a member of our team?

What You Will Do

The Strategic Marketing Manager is responsible for developing and driving Aeroseal’s Residential marketing strategy.  He/she will be the leading voice of the market in the firm, developing a deep understanding of the residential market segments and customers, identifying new and emerging opportunities, and ensuring high quality and efficient delivery and execution of core marketing campaigns, lead generation, and other activities that are designed to grow the business.

Reports to:  VP/GM Residential, with a dotted line report to the Vice President, Marketing.

Specific Roles and Responsibilities

• Lead market research and planning for entry or expansion into strategic growth markets.
• Develop a deep understanding of the residential market for Aeroseal, including a strong appreciation for the dealer network, the business model drivers, cycles and seasonality of market segments, awareness and insights into state and local codes, incentives and rebate programs for home improvements, energy efficiency and heating and cooling.
• Project management of business unit marketing activities, including planning, execution and coordination across sales and marketing for market growth initiatives, lead generation, email campaigns, sales enablement content, webinars, newsletters, and logistics around trade shows.
• Partner with Business Unit and Marketing leaders to develop annual and quarterly plans, assess performance of marketing activities, and constantly work to improve the impact and effectiveness of the Business Unit marketing efforts.
• Ensure responsible financial management in line with plans and budgets.

Qualifications

• Minimum of a bachelor’s degree in marketing, business or related field.
• MBA preferred
• 5 years of experience building and project managing marketing initiatives.
• Strong B2B marketing experience.
• Experience leading new market entry / market expansion initiatives
• Ability to work in fasted paced environment with changing priorities.
• Ability to collaborate and communicate effectively across teams and business functions.
• Ability to coordinate marketing initiatives including logistics.

Aeroseal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.