Director of Sales – Canada Foodservice

over 1 year ago
Full time role
Canada... more
Canada... more

Company

At Beyond Meat, we believe there is a better way to feed the planet. Our mission is to create The ...

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Job Description

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
The Canadian Sales Director is a key contributor to advancing Beyond Meat’s mission in Foodservice. This role reports to the VP, International Business Development and is responsible for delivering net revenue, volume, distribution, and share growth objectives in the Commercial & Non-Commercial, Foodservice Channel. (Includes: Onsite Retail Foodservice and Industrials). The right candidate is collaborative, resilient, enterprising, drives for results, thrives in a fast-paced environment, and willing to roll up their sleeves to win.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

  • Strategy Development/Sales & Business Acumen: Lead Strategic Business Planning for Foodservice Distribution to achieve assigned net revenue, volume, distribution, and goals within established budget. Develop business plan and prioritization to deliver Annual Operating Plan (AOP).

  • Broker Management: Lead and influence the broker as an extension of their sales team. Ability to adapt national broker priorities into clearly communicated regional plans supported by the right tools, and consistent training that equips the broker to win. Identify opportunities for performance improvement and provide direction to course correct as necessary.

  • Distributor Leadership: Directly own the relationship of top strategic broadline distributors at each level of the organization to drive mutual growth. Work alongside key distributor leaders and stakeholders to develop joint category plans with quarterly execution initiatives. Develop sales programs and new product introductions for distributor reps and execute distributor events with broker (food shows, sales meetings, etc.) that ensure new business and category leadership. Pursue new distributor partnerships to ensure seamless product availability in white space. Analyze performance to ensure performance metrics are being met.

  • New Business Development: Ability to quickly develop relationships with large regional chain partners, large leverage operators, and Non-Commercial operators. Has relationships with Food Management Companies (Compass, Aramark, Sodexo) and GPO’s to accelerate new distribution. Develop segment priorities informed by business mix and share data within Canada to grow white space.

  • HQ management: Foster and maintain relationships with all departments and functions to leverage input and more effectively implement key initiatives. Continuous evaluation of all processes and tools with recommendations for improvement.

Work Environment

  • 40% travel via, driving, air travel, and overnight stays
  • Ability to work out of a home office located within assigned region and within 50 km of a major airport.
  • Develops insights-based, category growth opportunities to create scalable initiatives to drive vertical and horizontal distribution, volume and execution

Education, Technical Skills, and/or Previous Experience:

  • Minimum 5-7 years of proven CPG Foodservice success in sales, distributor, and key account management experience with branded value-added products.
  • 5+ years of sales agency (broker) management experience with proven ability to drive results through influence.
  • Strong business and financial acumen with trade budget management experience.
  • Exceptional strategic sales and negotiation skills
  • Solid interpersonal, communication and presentation skills with the ability to interact, motivate, and engage effectively with internal as well as external contacts.
  • Solid relationships with Canadian Distributors and Key Customers
  • High integrity and commitment to team; collaboration across different business units
  • Results-oriented self-starter with a bias to action
  • Fluent in Microsoft Suite and trade management systems
  • Undergraduate degree required.
  • Must excel in multi-tasking and prioritizing within a fast-paced organization.
  • Self-starter that works well independently and on a team.

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
Please note that Beyond Meat has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. All U.S. employees who (a) physically enter a Beyond Meat facility in the United States, (b) represent Beyond Meat at work-related events, including but not limited to trade shows and product demonstrations, or (c) physically enter customer or potential customer sites in connection with their work for Beyond Meat must take all necessary steps to be Fully Vaccinated as a condition of employment, unless a reasonable accommodation is approved.

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