Sr. Manager Paid Social (Remote)

Aspiration is in the business of fighting the climate crisis. We help people and businesses build sustainable impact into what they do every day by making it easy, automated, and powerful -- whether it is in the ways people spend and save their money or the ways businesses engage their customers and employees. The estimated cumulative climate impact of the Aspiration community thus far is the equivalent of taking every car in the state of Wyoming off the road for a year. Aspiration is a certified B Corporation and, in fact, has been named to the “Best for the World” list of the top five percent of highest scored certified B Corporations four years in a row. Aspiration has raised over $550M in funding to date and is growing quickly.
 Aspiration Values Action: We take initiative. We are doers, not bystanders. Boldness: We don’t tinker, we transform. Customer-Centered: Our customers are at the core of our business. Delivering for them is our North Star. Diligence & Dedication: We do what we say we’re going to do, when we say we’re going to do it. Entrepreneurial: Act like an entrepreneur not an employee, generate results for the company and customers everyday.
Reporting into the Sr. Director, Performance Marketing this critical role owns the strategy and execution of all paid investments on social media (FB, IG, TikTok, etc), across the product portfolio. You will be tasked with optimizing large-scale customer acquisition efforts for both our credit card product ‘Aspiration Zero’, as well as for our ‘Aspiration Spend & Save’ product. We are looking for a leader with a highly quantitative background and deep expertise in all Paid Social properties.

What You'll Do

• Digital Customer Acquisition – A key business priority and critical to delivering the company’s financial objectives, the Sr. Manager, Paid Social leads the day to day strategy and execution of driving profitable customer acquisition across key target segments of highly mission aligned consumers. This encompasses growing and optimizing our paid digital demand generation mix across Paid Social properties (FB, IG, Tik Tok), prospecting and remarketing - all with the goal of achieving aggressive customer growth and LTV to CAC efficiency targets.
• This person should have experience driving conversion through web AND app campaigns


• Budget and Agency Management – Support management of Paid Social monthly budgets to ensure delivery of Aspiration's financial forecast. Lead external agency & vendor relationships, including performance marketing agency and Facebook contact/rep. This person should have a track record of management/oversight and be able to steer the direction of agency partners and define the strategy/plan for optimization. This includes defining optimization strategy and measurement strategies, building a testing roadmap for all social properties, bringing innovative recommendations on new testing opportunities, understanding creative wearout needs and proactively addressing opportunities for new creative and messaging. 


• Reporting – This person should have a strong competency not only in-engine but an ability to leverage outside BI tools (such as Looker and Tableau) to deliver channel level reporting. This person should be able to not only provide quantitative stats but deliver a story on how the channel is performing.  


• Internal Collaboration – This person will be responsible for driving strong internal collaboration across other channel owners to help develop a holistic story for performance marketing. This person will also be responsible for collaborating with product, compliance, creative etc. and will need to demonstrate proactive relationship management to ensure their channel is set up for success and continuously improved/optimized. 

What You'll Bring

• 5+ years of experience in marketing with key focus on digital performance marketing
• Demonstrated experience implementing performance marketing initiatives that will scale to support the requirements of a growing organization.
• Deep understanding and hands-on platform experience with Meta. 
• Strong analytical mindset with expertise across tools such as Google Analytics, Looker, Tableau, and ideally Segment.
• Strong financial acumen and demonstrated ability to effectively manage and optimize multi-million dollar acquisition budgets.
• Bachelor’s degree with emphasis on communications, marketing, and business. Financial Services background is a plus.

What You'll Get

• Work for a mission-driven company to transform the lives of millions by building a better, values-oriented financial firm.
• Opportunity to be part of and to contribute to ESG, as a steward of social and environmental change.
• Participation opportunities in Diversity, Equity and Inclusion employee activities and events
• Robust benefit offerings, including medical, dental, vision and 401k.
• Parental Leave expansion (12 weeks of paid leave over the course of a year)
• Pet Insurance and other voluntary benefit plan offerings
• Unlimited vacation time and 80 hours of sick time annually
• 12 Paid Holidays
• Work from home setup and equipment reimbursement
• Semi - annual performance reviews
• Employee Referral Bonus Program

Aspiration is proud to be an ESG company.  We are an equal opportunity workplace. Diversity at Aspiration is not just compliance-driven. Diversity is our compass to drive equitable practices; to celebrate individuality; and to foster the uniqueness within each of us that makes our products, services, and culture better than most. Yes, we are proud to be a DEI company and we encourage everyone, inside and outside of Aspiration, to show up as you are and as you want to be, every day.
This organization participates in E-Verify.  Find more information here!
#BI-Remote #LI-Remote