About Propagate

Our mission is to make agroforestry 🌳 a cornerstone of agriculture.

🌾Propagate is a software, development and financing ecosystem that makes it easy for farms to transition acreage to agroforestry. Our platform provides access to agronomic insights, technical assistance, and financing so that farms can reduce risk while integrating fruit, nut and timber trees with animal or crop farming systems.

Read our manifesto, and meet our team.

About this Role

We are looking for a Sales Director with experience selling SaaS + Professional Services to build and lead our sales and marketing function. In this role you'll deliver scalable and repeatable sales and marketing strategies for Overyield as well as our project development services. This new role focuses on customer acquisition and sales development.

Requirements

• 7+ years working in software sales in a closing role (4+ of those years in a manager role where you were responsible for the production of your direct reports) generating $3M+/ARR.

• Experience implementing Salesforce, Hubspot, or another CRM from scratch and a track record of training, mentoring and ramping a small team to hit quota.

• The ability and desire to work remotely with a team and travel to meet with leadership on a quarterly basis to meet with leadership in the North East.

Team Growth

• Today, our sales team is a team of one Account Manager and one Director of Business Development.

• We have planned and budgeted to bring on an additional Sales Development Representative, an Account Manager, a Marketing Manager, a Go-to-Market Lead depending on traction and growth needs.

Your Manager

You will report into the CEO.

Who you are

• Experience leading a sales and marketing function at a SaaS company that also provides professional services (we don't believe you have to have experience selling to farmers/landowners, technical service providers or in agtech, it's just a plus)

• Definitive sales executive experience, meeting or exceeding targets (you've generated at least $3M/ARR in a previous sales leadership role), and ability to close business and build markets in agriculture.

• Previous experience in a similar senior-level position on a sales team (aka you've coached, managed, and hired at least 3 direct reports before.)

• Excellent listening, negotiation and presentation skills as well as mentoring, coaching and people management skills, across all levels of the organization, including executive and C-level.

• Must have and maintain a valid driver’s license along with a clean driving record and must be willing to travel as needed or required. Farms are remote, it can be tricky Ubering from farm to farm.

What you’ll do

Sales and process development, rev ops, and management.

• Grow top-line revenue from ~1M in ARR while building a team to help execute (this is not a plug and play managerial role, we're a 19 person startup, there is a lot to be done, and you'd be a part of a small team.)

• Implement, customize, and maintain our Salesforce instance. If you have experience setting up CRMs from scratch, let's chat!

• Establish tracking and reporting methods using Salesforce to better report on sales cycle time, pipeline velocity, win rates, CAC, ARR, CLV, upsells and renewals, customer churn and forecasting

• Define our Revenue Operations playbook by building processes to drive operations management, enablement, insights and analytics, tech implementation, vendor management, and compliance as it relates to our sales and marketing functions.

• Lead, coach, and train a sales and marketing team to meet annual sales targets within assigned territory and accounts.

• You will be responsible for recruiting, onboarding, and training new sales team members. You will create playbooks for sales and rev ops, customize the Salesforce instance, and manage the budget for the sales team.

• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks.

• Represent the company at trade shows and key business functions in a professional manner to generate prospects, and grow revenue opportunities.

• Build customer relationships by understanding their needs and objectives while working closely with teammates on sales & marketing opportunities.

The First 30-60-90 Days:

In the first 30-60-90 days, your main focus will be selling, creating playbooks for sales, creating playbooks for rev ops, customizing the Salesforce instance, and developing an onboarding process to support new hires.

Nice to have

• Experience selling software at an agtech company

• Experience selling software or professional services to farmers/landowners

Compensation

The salary range for this role is $110,000 - $160,000 a year + Equity + Benefits. Your initial salary will not include commission. You will partner with the CEO and Head of Finance to revamp our existing commission matrix as well as support updating our sales team compensation plans as needed.

Benefits & Policies

• 🥦Health Care Plan: Our Health Care Plan covers medical, dental, and vision options provided at 95% of employee, 10% of dependents for medical; 75% of employee, 0% of dependents for dental and vision. We offer Anthem Blue Cross Blue Shield.

• 🥕Unlimited PTO: Our unlimited PTO policy allows you the flexibility to take time off when you need it, whether it's for vacation, sick days, or public holidays.

• 🚜️Paid farm or volunteering time: We value community involvement and encourage our employees to give back through our paid farm or volunteering time.

• 🌞Stock Option Plan: As a part of our team, you will also be eligible for our Stock Option Plan, allowing you to share in our success.

• 🐓Work Remote: As a remote-first company, we embrace asynchronous work and offer a work-from-home role with the possibility of travel to farm sites or conferences up to 10% of the time. Join us and experience the benefits of a flexible, supportive, and empowering work environment.

• 🍓This role is only available to candidates legally authorized to work in the United States and we do not provide visa sponsorship at this time.

Who we are

At Propagate🌿, we believe that by providing individuals with the right tools, we can work together to overcome significant challenges. We're always on the lookout for talented individuals who share our passion for building a more sustainable future. As a venture-backed start-up founded in 2017, we have the support of esteemed organizations such as The Grantham Environmental Trust, Techstars, Elemental Excelerator, and the Exelon Foundation.

Propagate is firmly dedicated to promoting equity in all aspects of our policies, practices, and programs. We encourage applications from individuals who identify as people of color, women, LGBTQ, individuals with disabilities, and veterans.

We are an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. To ensure equal opportunity, we will provide reasonable accommodations for individuals with disabilities during the application process, job performance, and other employment benefits.

🐖 For any accommodation requests, please reach out to us at hiring@propagateag.com