Email Marketing Analyst

About Rewiring America

Rewiring America is the leading electrification nonprofit, focused on electrifying everything in our communities. We're all in on electrifying where we live, work, learn and play. Supported by a world-class research team developing accessible, actionable data and tools for Americans across the country, Rewiring America is crafting the blueprint for Americans to achieve energy efficiency, tackle nationwide emission goals, improve health, save consumers money and build the next generation of the American workforce in clean energy.

The Opportunity and Position Summary

Rewiring America is growing rapidly. We seek an entrepreneurial Email Marketing Analyst. This position reports to the Head of Communications and Brand and will eventually report to the Director of Marketing.

In this newly-created position, the Email Marketing Analyst is principally responsible for building the Rewiring America email marketing program and growing its audience. This position will collaborate closely with creative and digital marketing colleagues to deliver and optimize compelling, informative and exciting content to our diverse target audiences.

The Email Marketing Analyst plays a pivotal role in designing cohorts and user journeys across our constituencies, building knowledge and sharing our electrifying work and content with the world.

What You’ll Do

• Work with the Rewiring America Communications & Brand team to plan, develop, implement and maintain the overall organization’s email and SMS growth strategy.
• Play a pivotal role in designing and on-boarding Salesforce Marketing Cloud and associated digital tools.
• Use data and insights to identify target audiences; collaborate across teams to develop compelling and valuable content to grow them.
• Help manage acquisition and paid campaigns both internally and through our vendors.
• Create engaging digital journeys and drip campaigns to deepen Rewiring America’s relationship with its constituents.
• Coordinate with designers to create and optimize email marketing templates and landing pages, using graphics, personalization and advanced features.
• Create a testing roadmap and metrics-based approach to optimizing push campaigns across email and SMS.
• Determine email marketing KPIs and develop reports on a weekly basis with opportunities for improvement on metrics such as deliverability, open rates, click-through rates, opt-out rates, and more.
• Share knowledge and email tips with our entire organization, from cool analytics to important findings that everyone on our Slack should know about.
• Work very closely with our communications team to create a unified voice, as well as share messaging and creative ideas.
• Responsible for being current on all direct marketing and email marketing regulations, including CAN-SPAM and GDPR compliance.

Requirements

The incoming Email Marketing Analyst will be driven by their belief in and commitment to Rewiring America’s values, vision and mission. Through their track record in this space, the successful candidate embraces the dynamism of doing big things and demonstrates humility, curiosity and a learner’s mindset in all that they do. We are looking for strategic, data-driven, scrappy, entrepreneurial spark, someone who recognizes that the stakes of what we are trying to accomplish depend on a high-functioning, passionate and trusting team.

The Email Marketing Analyst plays a critical role in the evolution of Rewiring America and joins a fast-paced team that operates with a sense of urgency and a track record of success in science, technology, business, policy and politics. The Email Marketing Analyst must have a creative approach to audience growth- we don’t fill inboxes without a good reason. We’re looking for someone who can see what sticks with our audiences, and use that insight to unlock the growth flywheel.

Rewiring America has the opportunity to take our work to the next level and seeks a team member with ambition, vision, determination and the ability to instill confidence and trust. This role requires an ethos of energy and adaptability. The successful candidate demonstrates a zeal for multi-channel communications and engagement, and models excellence and integrity in all they do. The selected candidate will also possess the following Core and Preferred qualifications:

Core

• Excellent oral and written communication skills.
• Ability to strategize on both high-level initiatives and apply rigorous data insights to day-to-day email optimization.
• Up-to-date knowledge of relevant email engagement best practices.
• Data-driven understanding of user cohorts and digital journeys.
• Experience executing high volume campaigns with various email service providers and analytics platforms, including Google Analytics.
• Basic HTML knowledge to troubleshoot email code.
• Ability to work on tight deadlines, with attention to detail for everything related to email.
• At least 3+ years of experience managing email campaigns with multiple stakeholders.
  

Preferred

• Bachelor’s and/or equivalent work experience.
• Experience with Salesforce CRM and/or Marketing Cloud strongly preferred.
• Agency or non-profit experience.
• Content knowledge in climate, renewable energy and/or building electrification.
• Bonus: basic fluency in design programs and ability to generate graphics in a pinch.

Commitment to Racial Equity, Diversity and Inclusion

Rewiring America values diversity in all its forms and is committed to inclusive and transparent recruitment, hiring and promotion processes. Candidates of diverse backgrounds and lived experience are strongly encouraged to apply.

Hiring Statement

Rewiring America is a project of Windward Fund, a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. Windward Fund is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. Windward Fund ‘s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.

Compensation

The salary range for this position is $65,000-$90,000, commensurate with experience. Rewiring America also offers a very generous and competitive benefits package, including health coverage, retirement benefits, paid vacation, sick time and holidays and access to professional development resources.

Benefits

Our comprehensive benefits package includes 100% employer-paid health, dental, and vision insurance, an automatic 3% contribution and an up to 3% employer match on 401k contributions, pre-tax transportation benefits, and paid holidays, vacation, sick and volunteer time off.

COVID-19 Policy

To center the safety and well-being of its employees, Windward Fund requires that any employee who is required to conduct in-person activities for their job must be fully vaccinated against COVID-19 within four weeks of their start date. This position may require candidates to be fully vaccinated against COVID-19. Accommodations may be sought and approved in accordance with the law by contacting human resources at HR@windwardfund.org."