Advertising Director

over 1 year ago
Full time role
$90k-$110k/Year
North America... more
North America... more

Job Description

About Currently

Currently is a weather service for the climate emergency. Our mission is to cultivate timely and accurate weather information that supports community resilience and safety. We work to illuminate possible paths toward a liberated, habitable and joyful future for people and the environment alike. In addition to daily weather newsletters in 20+ cities around the world, our original journalism focuses on climate justice and our full-service weather service provides timely meteorological services to individuals, businesses, and nonprofits. 

But we're just getting started. Our new advertising director will help us reach a much larger audience around the world. 

We're a mission-driven organization that has strict guidelines for who we accept as advertisers: groups that we feel contribute in a meaningful way to a world without climate change. The successful candidate will help us apply this mission to dozens of local markets around the world, in dozens of industries.

We’ve seen massive surges of interest in our services in advance of major weather events, so the successful candidate must be able to coordinate with our editorial, partnerships, and weather teams to anticipate opportunities to help audiences discover our services when they are most valuable. 

Additionally, the successful candidate will help us identify, build, and monetize new audiences.

Find out more at: currentlyhq.com

Desired experience: 

  • 5-plus years of work experience in advertising sales and management
  • Experience in journalism, particularly in newsletters
  • Ability to indentify, negotiate, close, and retain deals across a variety of industries
  • Ability to own and manage many overlapping responsibilities
  • Outstanding organizational, interpersonal, and communication skills
  • Experience with Wordpress and/or Ghost newsletter CMS is an asset
  • We are a justice-focused weather service, and a successful candidate intuitively understands how weather affects every part of our lives — and how climate change creates and exacerbates inequalities in access to life-saving weather information

Duties: 

  • Manage text and banner advertising campaigns across multiple platforms, including newsletters, web, and social
  • Execute ad campaigns, including coordinating with editorial team to produce sponsored web content and paid social media posts
  • Develop comprehensive advertising strategy in collaboration with the rest of the Currently team
  • Maintain a testing backlog and continuously improve performance at all funnel stages
  • Communicate with and work in conjunction with the entire Currently team to update our goals and pivot in new directions as the company grows
  • Stay current with new trends and best practices within advertising and marketing
  • Improve performance through data analysis and identify opportunities to continuously add business value
  • Produce insight reports on a weekly, monthly, and quarterly basis for data-driven decision-making
  • Collaborate with our meteorologists, editorial, and partnership teams to ensure messaging and published media aligns with Currently’s core values and mission
  • Hire freelance support staff to help achieve company goals
  • Produce breakdowns of advertiser analytics, including setting key performance indicators and targets for growth

Location: 

Remote, work will focus on North America

Compensation:
Starting salary: $100,000 USD/yr with opportunity for quick advancement + performance-based incentives + equity options in our fast-growing startup. If we achieve our growth objectives, the equity options alone could be worth $1MM or more in less than 5 years.

This position comes with a generous benefits package including health care, retirement, and unlimited paid time off. Joining us means you’ll be a core part of a team with a singular opportunity to make a difference in the world at a critical moment in history.

Women, people of color, and individuals with disabilities are encouraged to apply. This will be a remote position, and we’ll work together to make sure your needs are heard and respected. You are not required to be a US citizen or be based in the US.

Deadline to apply: October 10th, 2022.  Candidates will be selected immediately after deadline closes and interviews are completed.

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