Personal Summary
- Product Leader: Over 20 years experience using data and customer insights to plan, build, test, and grow products for startups and enterprises, including Pivotal Labs clients, Intuit, and Wells Fargo.
- Change Agent: Coached dozens of teams and executives on Agile/Extreme Programming (XP), Lean Startup, and Design Thinking to build more valuable products more quickly. Co-founded a parents employee resource group to promote diversity & inclusion at Pivotal.
- Collaboration Facilitator: Foster healthy, effective, inclusive culture so my teams celebrate wins, address challenges, and do impactful work while preserving relationships.
Work Experience
PRODUCT MANAGER
Jan 2020 -
Geometer LLC
- Launched data pipeline that delivers COVID-19 test results more quickly and accurately to New York State's contact tracers. Built pandemic response software for four US states.
- As a first hire at this new incubator, led experimentation, prototyping, and evaluation of new products including a multiplayer online game, a voter engagement app, a technical recruiting service, and a website for remote team building.
PRODUCT LEADERSHIP CONSULTANT
Jan 2020 -
INDEPENDENT
- Enabled the CEO and leadership team of an AI/ML startup to align on an outcome-based product roadmap so entire company could more quickly progress toward their most important goals.
- Coached new and aspiring product managers and entrepreneurs on how to maximize their chances of repeatable success.
PRINCIPAL PRODUCT MANAGER
Jan 2019 - Jan 2020
Autolist
- Led first structured research with car buyers and dealers, to help two-sided marketplace startup get closer to product-market fit for a new business model. Prioritized top unmet needs and solutions to test.
- Engaged all 35 employees in brainstorming and established our first company vision statement.
PRINCIPAL PRODUCT MANAGER
Jan 2015 - Jan 2019
Pivotal Labs
- Built a high-stakes application alongside USAF personnel I trained on Agile/XP and Lean Startup methods.Validated customer and military value of product with customers working in a classified environment.
- Helped EY (Ernst & Young) go from concept to successful multi-country rollout of new contractor hiring site GigNow.com while expanding product team from 6 to 20 people.
- Co-led product management for Mercedes connected car iPhone, Apple Watch, and Android apps to ship a
delightful product before an auto show. Helped client transition from waterfall to Agile practices.
SENIOR PRODUCT MANAGER, NEW PRODUCT DEVELOPMENT
Jan 2013 - Jan 2015
JustAnswer
- Led lean product team running rapid experiments (over 40 tests in 2014) on two-sided marketplace of paid experts and customers, more quickly evaluating new product ideas and finding winners.
INNOVATION CATALYST
Jan 2011 - Jan 2013
Intuit
- Coached 20+ Intuit teams in performing customer-centric product innovation with Lean Startup principles.
- Twice coached CEOs from World Economic Forum with on-the-street experiments. Contributed to Intuit's recognition as a premier innovative growth company using design thinking and rapid experimentation.
SENIOR PRODUCT MANAGER, SMALL BUSINESS
Jan 2012 - Jan 2013
Intuit
- Led work of seven-person Agile development team. Created new product, the Intuit Health Benefits Marketplace. Released minimum viable product integrating Intuit payroll with two partners' products.
● Improved conversion rates and customer experience for Intuit Health Debit Card.
SENIOR MARKETING MANAGER, SOCIAL MEDIA, SMALL BUSINESS
Jan 2010 - Jan 2012
Intuit
- Re-launched Intuit Small Business Blog. Increased monthly traffic 7x. Improved content quality, volume, and search engine optimization (SEO). Managed $250K/year budget. Proved break-even sales from blogging. Earned BtoB Magazine's award of "Best Corporate Blog" for Intuit in 2012.
- Received Intuit Channel Marketing Team (CMT) Leadership Award for leading 12 employee teams to produce social marketing videos that customers were twice as likely to watch vs. vendor-produced videos.
VICE PRESIDENT, SMALL BUSINESS CREDIT PRODUCTS AND MARKETING
Jan 2003 - Jan 2010
Wells Fargo
- Launched online banking features to improve experience for over 200,000 small business credit customers.
- Managed $1 million annual budget and two direct reports on direct mail and telemarketing campaigns. Exceeded goal of adding $1 billion in credit balances in one year.
PRINCIPAL, BUSINESS ANALYST
Jan 1995 - Jan 2000
American Management Systems
(Acquired By CGI), US and Netherlands
● Implemented more flexible billing system for 7 million customers of Dutch national phone carrier, KPN Telecom. Configured and tested system. Trained clients to maintain it.
● Managed 6 employees and 2 clients on product management and quality assurance teams while helping a startup DSL carrier implement new billing system on schedule.
Education
Bachelor of Arts
Sep 1990 - Dec 1994
University of California
Master of Business Administration - Business Administration
Aug 2000 - Jan 2002
University of California, Berkeley
Experience Level
15+ years
Sectors of Interest
Buildings & Cities, Energy, Transportation, Atmosphere, Carbon Accounting & Offsetting, Carbon Removal Engineering, Climate Finance, Pollution & Waste Reduction, Technology, Entrepreneurship
Where are you in your climate journey?
I am looking for a climate job
I am here to:
Get a job, Learn more about climate change and solutions, Connect with others in the space
Do you want your public profile to be hidden?
No
Twitter handle:
@jay_badenhope
LinkedIn URL:
https://www.linkedin.com/in/jaybadenhope/
Would you like to have the opportunity to be featured in Climatebase's weekly newsletters?
Yes