Michael DiRico

  • Head of U.S. Residential Business
  • Boston, MA, USA
  • Mar 31, 2021
Full time role Business Development Executive / Director Marketing Project Manager Sales Supply Chain Construction

Personal Summary

Work Experience

Head of US Residential Business

Toronto, Canada OCTOBER 2019- CURRENT
Vicwest Building Products is an industrial building materials manufacturer specializing in steel products. Vicwest manufactures steel roofing and siding materials for the Commercial, Agricultural and Residential construction markets.

Residential Business Unit Manager - U.S.
Responsible for all facets of starting a U.S. business unit, including channel establishment, customer segmentation, marketing and product
• Negotiated and signed a $1M stocking program for the Northeast U.S. prior to True Nature product launch
• Established a customer segmentation model adopted company wide
• Integral in the rebranding of the residential business unit including website redesign, digital and traditional marketing strategies, and product roadmap
• Created pricing strategy for scaling U.S. business over a 10 year period

Senior Project Manager East Division
Mar 2019 - Oct 2019 James Hardie Building Products

Responsible for new product introductions, system introductions, and market wide initiatives managing internal and external stakeholders
• Secured five new critical stocking dealers within the first month of core ColorPlus product category reset
• Played a key role in Aspyre product launch by establishing relationship with independent rep group and securing programs 5/5 key
target dealers within the first month of launch
• Created and implemented a new process for capturing top tier account strategy plans and progress within SalesForce.

Area Sales Manager, New England Territory
Nov 2015 - Feb 2019 James Hardie Building Products

Served as the Area Sales Manager for the New England Territory, $45M business with 15% YoY Growth; responsible for generating and growing new business by converting target audience
• Responsible for executing successful sales strategy resulting in growth rates of 5-7% annually above market by leveraging key
channel partners, fully understanding marketing dynamics, and continuously evaluating competitor information
• Drove unique product sales initiative resulting in YOY sales increase of 147% vs. a target of 45% in HardieShingle
• Through building, mentoring and coaching team of 12 direct reports; achieved success in promoting 73% of team members while
keeping turnover well below company average
• Partnered with marketing department on a successful amplification campaign in target metro Boston towns resulting in 50% market
share on a goal of 33%

Strategic Accounts Manager, North East Territory
Mar 2014 - Oct 2015 James Hardie Building Products

As a Strategic Accounts Manager served as primary customer representative for 18 wholesale distribution locations, 15 key customer accounts
equaling $180M in business
• Created new approach and standardization of distribution agreements adopted by the rest of the North American Business
• Generated 12-18% YoY Distribution Partner Growth through execution and adherence to annual customer agreements
• Negotiated partnership agreements with the two largest retail customers in New England resulting in growth of 97% and 140% in year
one, representing approximately 12% of all sales in region
• Completed two extensive RFPs in first 9 months of role resulting in contracts worth over $20M in business annually

Metro Market Development Representative
Aug 2012 - Mar 2014 James Hardie Building Products

As a Metro Market Development Representative grew primary demand business through acquisition and partnership with end users specific to the Repair and Remodel segment of the Greater Boston construction market, comprising 65% of total business in territory
• Achieved sales target of four additional companies to program for seven consecutive quarters
• Increased total membership participation by 50% vs goal of 35%
• Promoted from Rep I to Rep II within four months of starting position

Dealer Channel Development Manager
Oct 2011 - Jul 2012 James Hardie Building Products

Served as a Channel Development manager responsible for the partnership, training and growth of 265 dealer locations, $25M in business
• Responsible for growth of local market in over market growth rates of 7-9% vs of goal of 5%
• Secured primary promotion contracts with 6 key dealers resulting in 35% average growth of dealer volume
• Negotiated the first 3 stocking positions of trim products in the New England market

Territory Manager
Sep 2009 - Oct 2011 AHEARN EQUIPMENT, INC

-Spencer, MA SEPTEMBER 2009- OCTOBER 2011
Single location, family-owned retailer of light construction and commercial landscaping equipment serving Southern New England, $30M in annual revenue; Selling and servicing major brands including Terex, Kubota, Stihl and eXmark

Territory Manager
• Successfully built outside sales client base for equipment dealer by acquiring key account relationships expanding geographic
territory 5x
• Surpassed first year sales goal by 25%, $1M in sales on goal of $750k
• Secured Massachusetts state contract FAC71 for equipment sales and service resulting in over $200k in incremental business

Assistant Superintendent
May 2002 - Sep 2009 BRAE BURN COUNTRY CLUB

Newton, MA MAY 2002- SEPTEMBER 2009
Private membership Country Club 750+ Memberships, $8.5 Million Annual Total Gross Income, 27 Hole Championship Design Golf Course

Assistant Superintendent
• Responsible for the training, management and success of a staff of 40
• Responsible for plant health issue monitoring, diagnosis, and curative effort planning
• Management of subcontractors on projects including tree removal, course feature reconstruction and capital improvements


Bachelor of Science - Plant and Soil Science
Sep 1998 - May 2002 University of Massachusetts

Experience Level

15+ years

Sectors of Interest

Buildings & Cities, Ecosystems & Biodiversity, Food & Agriculture, Transportation, Materials & Manufacturing

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