Head of Social Media

Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass.
The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.
Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues.
To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact.
Our world-class R&D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts.
Want to join? Check out the job opening and requirements below:
Do you live on social? Do you know how to turn consumer engagement on social into true brand affinity and advocacy? Are you passionate about Impossible and/or climate change? We’d like to meet you.This position reports directly to the SVP/Head of Marketing. You will lead our social media strategy and execution, working with your marketing colleagues to bring Impossible’s products into America’s mainstream audience and to build a much-loved brand with passionate advocates around the world.

You Will:

• Develop and implement a bold, innovative social media strategy to drive massive and rapid growth for Impossible across all social channels, aligned with our audacious goals
• Plan, manage and monitor all social campaigns and posts, working closely with partners and stakeholders (including Marketing, PR, Influence, Creative, Customer Advocacy, Legal, etc.) 
• Expand Impossible’s fan base across our social channels by attracting new followers and developing current followers into brand advocates. 
• Create culturally relevant experiences that resonate with our users and amplify our brand, product and mission. All content should be astute, compelling, on-brand, on-tone, channel-specific, and relevant to our core messages and target audiences.
• Collaborate closely with your colleagues to improve and amplify our integrated marketing campaigns and plans
• Lead all proactive and reactive community engagement efforts, working closely with Customer Advocacy and Influence
• Standardize tracking, tools, and measurement in partnership with our insights team.
• Build and develop a strong team blending agency support and internal creative resources

You Have:

• 5+ years social strategy and execution for a consumer brand either at an agency or internally
• 10+ years marketing experience with strong well-loved brands
• Passion for social media and broad knowledge of platforms, trends, tools vital to develop and execute successful social media strategy
• Immersed in the digital world and emerging platforms with deep knowledge or experience marketing to Gen-Z. Hands-on experience with Snapchat, YouTube, and TikTok.
• Broad experience including brand identity, content strategy and development, video, and paid social media.
• Ability to change and juggle opposing demands in a multifaceted work environment
• Excellent written, oral, and interpersonal communication skills across multiple audiences and methods
• A hands-on approach with a can-do attitude
• Strong passion for our mission to create a sustainable food chain and improve our environment
• Passion for food and culinary experiences is a bonus

Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to  race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.