Director, Marketing Strategy & Operations
over 3 years ago
Full time role
Hybrid · Redwood City, CA, US
Hybrid · Redwood City, CA, US
Job Description
Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass.
The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.
Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues.
To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact.
Our world-class R&D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts.
Want to join? Check out the job opening and requirements below:
Do you see the forest and also understand the trees? Do you love empowering teams to exceed their goals and measure the impact? Do you find yourself talking equally passionately to marketers, product managers, and finance people? Do you enjoy creating a fun, high achieving team culture? We want to talk to you!
The primary objective of the Director, Marketing Strategy & Operations is to enable the Marketing team to achieve its strategic goals by developing and improving the data, structures, and processes that support a seamless operation. In this role, you will demonstrate leadership in managing the following operational functions:
Business Planning: Budgeting, managing marketing spend and forecasting,vendor assessment and strategic planning
Performance Management: Developing marketing enablement programs across the organization to optimize marketing spend and document Marketing’s impact on key business objectives
Data & Infrastructure: Ensuring that the Marketing organization has access to relevant data integrated from multiple sources along with the tools in place to analyze and develop actionable insights and programs.
This position reports directly to the SVP/Head of Marketing and will be tightly aligned to operational functions both within marketing and cross-functionally. Optimization, business analysis, operational efficiency, and communication excellence are at the heart of this position. In direct alignment with the marketing focus areas of demand generation, pipeline building, and sales enablement, your role will be to drive efficiencies, process improvements, and nurture audiences of future B2B and B2C customers. In this role you will work closely with marketing leadership as well as with the sales, customer advocacy, product and bizops teams.
Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.
Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues.
To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact.
Our world-class R&D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts.
Want to join? Check out the job opening and requirements below:
Do you see the forest and also understand the trees? Do you love empowering teams to exceed their goals and measure the impact? Do you find yourself talking equally passionately to marketers, product managers, and finance people? Do you enjoy creating a fun, high achieving team culture? We want to talk to you!
The primary objective of the Director, Marketing Strategy & Operations is to enable the Marketing team to achieve its strategic goals by developing and improving the data, structures, and processes that support a seamless operation. In this role, you will demonstrate leadership in managing the following operational functions:
Business Planning: Budgeting, managing marketing spend and forecasting,vendor assessment and strategic planning
Performance Management: Developing marketing enablement programs across the organization to optimize marketing spend and document Marketing’s impact on key business objectives
Data & Infrastructure: Ensuring that the Marketing organization has access to relevant data integrated from multiple sources along with the tools in place to analyze and develop actionable insights and programs.
This position reports directly to the SVP/Head of Marketing and will be tightly aligned to operational functions both within marketing and cross-functionally. Optimization, business analysis, operational efficiency, and communication excellence are at the heart of this position. In direct alignment with the marketing focus areas of demand generation, pipeline building, and sales enablement, your role will be to drive efficiencies, process improvements, and nurture audiences of future B2B and B2C customers. In this role you will work closely with marketing leadership as well as with the sales, customer advocacy, product and bizops teams.
You Will:
- Lead the implementation of strategic initiatives and programs that drive organizational effectiveness and achieve company goal, including business planning, process optimization, internal communication, budget development and review, and performance management
- Coordinate business planning efforts aligned to marketing and sales operations and goals; integrate priorities and initiatives; provide regular budget and resource management details
- Optimize processes for cross functional alignment and agility; identifying gaps, address conflict or confusion and propose solutions
- Provide support as needed across operational areas such as systems, technology training, adoption, and assessments
- Oversee the development of our website and related technologies to reach our key audiences across B2C, B2B, press, investors, and sustainability audiences; manage our CRM for both B2B and B2C.
- Develop and maintain the marketing technology stack, including marketing automation, workflow/productivity tools; ensure appropriate integration with sales automation technologies and processes; encourage and measure adoption of key technologies and processes
- Develop cross functional communication vehicles in concert with company and division practices; providing continuity and governance
- Partner with our People team to nurture a joyful and impactful team culture and support individual career growth
You Have:
- 8+ years of related experience; direct management experience preferred; marketing operations leadership and/or Chief of Staff experience required
- Demonstrated organizational, planning and project management skills; the ability to develop creative solutions to complex problems and manage multiple initiatives
- Excellent written, oral, and interpersonal communication skills across multiple audiences and methods
- Proven problem solving and decision-making skills
- Intense collaboration, harmony and the ability to lead teams effectively
- A hands-on approach with a Can-Do attitude
- You are passionately aligned with and driven by our mission to create a sustainable food chain and halt climate change’s destructive impact
Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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