Job Description
The Role
Voltus is looking for a Field Marketing Manager with a passion for delivering Better Energy and More Cash to our prospective customers. Reporting directly to the Director of Marketing, the Field Marketing Manager is a passionate marketing practitioner, eager to understand their assigned markets and translate that understanding into messaging and campaigns that will warm leads and shorten sales cycles. The ideal candidate is a doer, working closely with the Director of Marketing to create and execute market-specific marketing plans, a collaborator, communicating effectively with both Sales Operations and Sales Leadership to bring these plans to fruition, and laser focused on making the sales team more productive.
Key Responsibilities
- Development and execution of market-specific marketing plans
- Drive the creation of market-specific sales collateral and webinar content development
- Own market level messaging and email marketing campaigns
- Work closely with Energy Markets to conduct market analysis and new market entry plans
- Ensure pricing consistency across all marketing materials
- Creation and maintenance of competitive landscape on a market level
- Cross collaborate with other Field Marketing Managers to drive process improvements across markets
- Support Sales Trainer in the development and execution of market-specific training for sales team
- Push data-driven, analytical insights to sales leadership, focusing their attention on the the actions and behaviors that will drive success
- Triage of Sales requests and market-specific questions
Required Qualifications
- 3+ years of experience in Field Marketing
- Familiarity with and interest in ISOs/RTOs and the Cleantech industry
- Strong organizational and project management skills
- Intellectually curious - willing to dive into the details and understand the nuances
- Mastery of HubSpot, Salesforce, Gotowebinar, Zoom, and PowerPoint/Google Slides
- Obsessively focused on ROI for all marketing initiatives
- Comfortable creating the content and delivering the presentations for webinars
- Experience with event management (in person and virtually)
- Direct sales experience preferred
- BS/BA, MBA preferred