VP Digital Marketing (m/f/d)

Join us!
As VP Digital Marketing (m/f/d), you will set up our digital strategy for our core markets DACH, RoE and the US. You will report to our Chief Marketing Officer. If you have strong international experience in setting up a digital program in a scale up environment, you are ​the talent we are looking for! What can you expect?

• Design and implement digital strategy as part of the IntegrityNext’s broader business and marketing plans, focusing specifically on performance marketing and demand generation
• Optimize SEO/SEA strategy: Manage website and content for search engines and manage paid search campaigns
• Liaise with third parties like digital agencies and software vendors to optimize channels, lead gen, bidding and targeting strategies
• Research and analyse performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts
• Build and lead the digital team to plan, create and implement a comprehensive paid social strategy to increase reach, number of followers and engagement, and ultimately to drive revenue
• Design campaign, content and video strategies that transmit IntegrityNext’s goals and objectives together with the Marketing team
• Set up and manage digital campaigns including nurturing campaigns
• Plan and lead team building/recruitment strategies

What should you bring along?

• Over 10 years digital marketing experience with record of building online capability and innovating in scale-up businesses in various markets, such as Europe and USA
• A degree (or equivalent) in engineering, digital marketing or business studies
• Excellent knowledge of Marketing Automation and Sales tools (Salesforce)
• Confidence at interpreting complex data and drawing out insights for business growth and optimization
• Experience in implementing a growth plan to drive change and opportunities from a Digital standpoint
• Experience delivering KPIs, measurable output and financial results
• Excellent project management, communication and people skills
• Management experience in email marketing, social media, PPC display and retargeting campaigns
• In-depth understanding of SEO ranking factors and Google Ads tools
• Fully fluent in English, German language skills is a plus

What do we offer?

• An exciting job with good earning potential, fun and a meaningful task
• Agile working atmosphere, strong growth in an international environment, where you can contribute your potential and develop yourself in the long term.
• A friendly and professional team
• Flat hierarchies and the possibility to implement your own ideas successfully
• Attractive and inspiring office space in the heart of Munich, but also the possibility to work remotely