SVP, Marketing

The Company

Priority Power was established in 2001 and is an innovative energy management services, procurement and energy infrastructure development firm focused on delivering sustainable energy solutions to our clients and accelerating the clean energy transition. Priority Power is a privately held company (Private Equity financial partner is ISquared Capital) with main offices in The Woodlands and Arlington, Texas and regional offices located in Austin, Texas, Midland, Texas, Elmira Heights, New York and Chicago, Illinois. With over 200 employees, Priority Power has been a trusted industry leader for over 20 years and is continuing to grow and evolve to meet the changing energy landscape.

Job Summary

The SVP, Marketing will lead PPM’s first formal marketing function, developing and executing innovative strategies that align with our mission. This role is pivotal in shaping the company’s brand identity, crafting compelling messaging/content, and driving revenue growth through strategic marketing initiatives. 

The SVP will create integrated campaigns across digital and traditional channels and collaborate closely with internal departments to drive success. This is a unique opportunity to establish a marketing foundation in a high-growth, private equity backed company and make transformational impact.

Key Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing strategies to achieve the company's objectives. Conduct market research to identify trends, opportunities, and competitor activities.
• Campaign Management: Plan and execute marketing campaigns across various channels, such as digital, social media, traditional advertising, and events. Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.
• Brand Management: Oversee the development and maintenance of the company's brand identity. Ensure consistent messaging and branding across all marketing materials.
• Team Leadership: Manage and lead a team of two marketing professionals, providing guidance and support. Collaborate with cross-functional teams, such as sales and product development, to align marketing efforts with overall business goals.
• Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. Track expenses and report on the effectiveness of marketing initiatives.
• Digital Marketing: Oversee digital marketing efforts, including website management, SEO, SEM, and social media. Stay updated on digital marketing trends and incorporate relevant strategies into the overall marketing plan.
• Public Relations: Build and maintain relationships with media outlets and key industry influencers. Manage public relations efforts to enhance the company's image and handle crisis communications when necessary.
• Analytics and Reporting: Utilize data analytics tools to measure and analyze the performance of marketing activities. Prepare regular reports for management, highlighting key performance indicators and areas for improvement.
• Market Segmentation and Targeting: Identify target customer segments and tailor marketing strategies to effectively reach and engage those audiences.
• Regulatory Compliance: Stay informed about relevant marketing regulations and ensure that all marketing activities comply with legal requirements.
• Innovation and Adaptation: Stay abreast of industry trends and innovations and incorporate new and creative approaches into marketing strategies.
• Networking:  Represent the company at industry events, conferences, and trade shows to build relationships and promote the brand.

Requirements

  Qualifications & Requirements

• Bachelor’s degree in marketing, communications, or related field. 
• 15+ years of proven experience in marketing roles, with a focus on strategic planning and execution.
• Strong understanding of marketing principles, concepts, and techniques.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in digital marketing channels, tools, and social media platforms.
• Analytical skills in evaluating marketing metrics and campaign effectiveness and the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Ability to work effectively in a fast-paced and dynamic environment.
• Team player with strong interpersonal skills.
• Results-oriented mindset with a focus on driving measurable outcomes.
• Knowledge of SEO, SEM, and social media marketing best practices.
• Demonstrated ability to think strategically and develop innovative marketing strategies.
• Ability to develop innovative marketing campaigns.

Preferred Job Skills & Qualifications

• Energy industry experience is a plus.
• Private equity-backed company experience is preferred.
• MBA is preferred.

Equal Opportunity Employer:
We are an equal opportunity employer and value diversity in our workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.

Note: The position can also be located in Arlington, Texas or Houston, Texas.