North America, IBD and Canada Channel Marketing Manager
Location
Brookfield Place New York - 225 Liberty Street, Suite 3501Business - Brookfield Oaktree Wealth Solutions
Brookfield Asset Management, a leading global alternative asset manager, has an exemplary 100+ year history of owning and operating real assets and related businesses. In 2019, Brookfield acquired a majority interest in Oaktree Capital, a leader among global investment managers specializing in credit and other alternative investments. Together, Brookfield and Oaktree share a long-term, value-driven, contrarian investment style, focusing on sectors in which their in-depth operating experience and market knowledge provide a competitive advantage.
Brookfield Oaktree Wealth Solutions is a dedicated business delivering the unparalleled alternative investment expertise of Brookfield and Oaktree to private wealth investors, in partnership with their financial advisors. The business unit is dedicated to effectively supporting the financial intermediary community and bringing timely & unique solutions to market with the individual investor in mind.
Brookfield Culture
Brookfield has a unique and dynamic culture. We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader: Entrepreneurial, Collaborative and Disciplined. Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.
Job Description
The Firm is seeking a Channel Marketing Manager to join the growing Marketing & Communications team in its New York office, working closely with the Independent Broker Dealer (IBD) and Canadian sales team, Marketing and other internal partners. This person will be responsible for marketing, brand building, and lead generation among the IBD community while serving the rapidly growing Canadian market.
Responsibilities:
Develop and execute multi-channel marketing programs to build and strengthen advisor relationships across innovative marketing tactics; including, sales support, events, digital, advertising, and PR
Collaborate with Sales to create impactful content and sales enablement strategies
Design a data-driven marketing segmentation strategy using third-party data sets and internal insights to build effective marketing journeys that generate qualified leads
Build customer loyalty through programs focused on value-add and thought leadership
Develop expertise of the IBD marketplace, data providers and third-party marketing partnerships
Drive product launch campaigns aligned with overarching marketing strategies
Establish measurable marketing goals, produce ongoing reporting on campaign metrics and sales influence, and marry industry trends and the competitive landscape to iterate on approach
Serve as a primary marketing contact for IBD and Canadian sales leadership, reporting directly into America’s Channel Manager
Collaborate with marketing team – digital, editorial, and product – customizing outputs that resonate with your target audience and respect regional compliance sensitivities
Successful candidate will possess the following:
5+ years of marketing experience, preferably in financial services
Bachelor’s Degree in Marketing, Communications or related field
Proven expertise in data analytics and digital marketing
Affinity for working with a variety of marketing technology
Able to translate complex financial concepts into compelling marketing narratives
Experience with retail/intermediary or IBD channel preferred
Outstanding project management and communication skills
Knowledge of alternatives strategies in public and private markets is beneficial
Excitement for working in an entrepreneurial environment, sharing and establishing best practices
Experience building and tracking multi-channel marketing campaigns
Salary Range: $110,000 - $150,000
Our compensation structure is comprised of a base salary and a short-term incentive program (cash bonus). Cash compensation tends to vary based on geography to account for local market conditions and is set to be market competitive. Compensation decisions are based on a number of factors including relative experience, overall years of experience, industry experience, education and designation.
Brookfield is committed to maintaining a Positive Work Environment that is safe and respectful; our shared success depends on it. Accordingly, we do not tolerate workplace discrimination, violence or harassment.
We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.