Brand Marketing Manager

almost 2 years ago
Full time role
Remote... more
Remote... more

Job Description

Dandelion's mission is to liberate homes from fossil fuels. We're starting by transitioning geothermal heat pumps from a niche product into a mainstream home heating product that's less expensive to own than a furnace or boiler.

In the Brand Marketing Manager role, you will work closely with our Director of Marketing to implement our various marketing initiatives, lead partnership teams and provide strategic guidance for growth. This is an exciting opportunity to join a team that drives awareness of our mission to wean homeowners off of fossil fuels and is in hyper-growth mode!

Key Responsibilities:

Brand Marketing

  • Lead initiatives for our go to market strategy including working with agencies and online/offline media partners to drive awareness of the brand
  • Work with cross-functional teams for strategy, planning, execution and results measurement of all marketing activity.
  • Work with analytics team for marketing insights and opportunities

Partner Event Marketing

  • Coordinate events, develop marketing materials, and assist with creation of other assets needed to effectively implement the event programming
  • Manage our participation in industry and community events to distribute our messaging, identify new partnerships and provide post event analysis for campaigns 

Content Development

  • Lead development of Dandelion thought leadership content, customer stories and blog posts.
  • Own all new web content development

About You:

  • Bachelor’s Degree in Marketing or a business-related field
  • 3+ years in a Marketing role with a brand-focused company
  • Exceptional organizational, analytical and communication skills
  • Experience working with agencies (media, creative, digital) including writing creative briefs and bringing them to life in both the online and offline space
  • Experience developing content and creative across multiple platforms and channels 
  • Able to work cross functionally with both internal and external partners
  • Ability to manage multiple projects and get things done
  • Authentic communicator and self-starter
  • Passionate about sustainability

Benefits/Perks:

  • Health/Dental/Vision insurance
  • 401k plan
  • Stock/Equity options
  • Paid Sick and Vacation time (PTO)
  • 40-hour workweek, overtime available
  • Training support including on-the-job and virtual/online-based courses

 

You’ll love working at Dandelion because:

We’re solving the world’s hardest problems. You’ll have the opportunity to pioneer renewable heating and cooling from the ground-up (literally). There’s no established playbook for fighting climate change, so your work will be messy, challenging, and build a better, cleaner world.

We’re good people. It sounds simple, and it is. We are passionate, vision-driven, low-ego, and treat one another with kindness and respect. We challenge ideas here, not people.

We hold each other accountable. We celebrate our wins and learn from our losses. We’re honest, realistic, and transparent across all areas of the business, every day -- not just at our monthly all-hands meeting.

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Since spinning out of Google X in 2017, Dandelion Energy has been an energy innovation company working to electrify home heating. We create and install geothermal heat pumps to replace fossil-fueled furnaces and boilers. We’ve grown into an organization of over 100 employees and have become the largest residential geothermal heat pump installation company in the United States. Our carbon impact to date is the equivalent to taking over 25,000 cars off the road... and that impact is accelerating with our growth!

Our cross-disciplinary team consists of experts in geothermal, drilling, heat pump software engineering, HVAC installation, solar and solar financing, behavioral economics, and high-growth operations amongst other backgrounds. With the potential to catalyze and scale a widespread transition to sustainable and affordable heating and cooling, our work is both complex yet rewarding. We are working to create a wholesale shift in how people heat and cool their homes — join us!

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