Mission Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.Scope Spain at launch; multi-market as the venture expands. The role is central in scope: one digital engine serving all markets, based in Madrid.Essential responsibilities<ul><li>Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisation</li><li>Own website and app conversion: the signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages</li><li>Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers</li><li>Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget</li><li>Define lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build</li><li>Define funnel requirements into the digital team, working with the business Product Owner</li><li>Document the acquisition playbook as a replicable asset for the markets that come next</li></ul>

MET Group is an integrated European energy company, headquartered in Switzerland, with activities and assets in natural gas and power markets. MET is present in 15 countries through subsidiaries, 30 national gas markets, and 22 international trading hubs. MET has extensive experience in operating green (renewable) and flexible (conventional) energy assets, thus providing the widest possible support to energy transition. In 2022, MET Group&rsquo;s consolidated sales revenue amounted to EUR 41.5 billion, with a total traded volume of natural gas amounting to 109 BCM and total traded electricity of 67 TWh.

Digital Sales & Performance Lead / energy retail

Mission Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.Scope Spain at launch; multi-market as the venture expands. The role is central in scope: one digital engine serving all markets, based in Madrid.Essential responsibilities<ul><li>Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisation</li><li>Own website and app conversion: the signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages</li><li>Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers</li><li>Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget</li><li>Define lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build</li><li>Define funnel requirements into the digital team, working with the business Product Owner</li><li>Document the acquisition playbook as a replicable asset for the markets that come next</li></ul>

Digital Sales & Performance Lead / energy retail

About the Job

About the Company

MET Group

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